Privacy Policy

Last Updated: 02 May 2025

This Privacy Policy (“Policy”) outlines how we collect, use, store, disclose, and protect your personal data when you interact with us through our website (www.ultra-rs.com), purchase mobile phones, or engage with our services. We are dedicated to ensuring compliance with the UAE Data Protection Law (Federal Decree-Law No. 45 of 2021) and other applicable data protection regulations, including the General Data Protection Regulation (GDPR) where relevant.

3. Data Controller

ULTRA RS FZE is the data controller responsible for processing your personal data. For any inquiries or requests regarding your personal data, please contact us at:

– Email: info@ultra-rs.com

– Address: LB190009, Jebel Ali Free Zone, Jafza View 19, Dubai, United Arab Emirates

4. Personal Data We Collect

We may collect and process the following categories of personal data:

– Identity and Contact Data: Full name, email address, phone number, and billing/delivery address provided during purchases or account registration.

– Transaction Data: Details of your orders, including product details (e.g., Samsung mobile phones), payment information (e.g., credit card details processed via secure payment gateways), invoices, and delivery tracking information.

– Technical Data: Internet Protocol (IP) address, browser type and version, operating system, device information, time zone settings, and website usage data (e.g., pages visited, time spent) collected via cookies and similar technologies.

– Marketing and Communication Data: Preferences for receiving marketing materials, newsletters, promotional offers, and your communication preferences.

– Customer Support Data: Information provided during customer support interactions, such as inquiries, complaints, or feedback, including any recordings of calls (if applicable and with your consent).

5. How We Collect Your Personal Data

We collect personal data through the following methods:

– Direct Interactions: When you place an order, create an account, contact us via email or phone, subscribe to our newsletter, or participate in promotions or surveys.

– Automated Technologies: Through cookies, web beacons, and server logs that collect technical data as you interact with our website. You can manage cookie preferences via your browser settings or our cookie consent tool.

– Third Parties: From service providers such as payment processors (e.g., Stripe, PayPal), logistics companies (e.g., for delivery tracking), and analytics providers (e.g., Google Analytics), subject to data-sharing agreements.

6. Purposes and Legal Basis for Processing

We process your personal data for the following purposes and on the following legal grounds:

To Fulfill Contracts: Processing orders, delivering mobile phones, and managing returns or refunds (legal basis: performance of a contract).
To Provide Customer Support: Responding to inquiries, resolving complaints, and providing after-sales support (legal basis: legitimate interest and contract performance).
To Improve Our Services: Analyzing website usage, customer preferences, and feedback to enhance our products, website functionality, and user experience (legal basis: legitimate interest).
To Comply with Legal Obligations: Maintaining financial records, responding to legal requests, and ensuring compliance with UAE laws, including tax and anti-money laundering regulations (legal basis: legal obligation).

To Protect Our Business: Preventing fraud, ensuring the security of our website, and enforcing our terms and conditions (legal basis: legitimate interest).

7. Data Sharing and Transfers

We may share your personal data with the following entities:

Service Providers: Third-party vendors who assist us in operating our business, such as payment processors, delivery companies, IT service providers, and marketing agencies, all bound by confidentiality and data protection agreements.
Legal Authorities: Regulatory bodies, courts, or law enforcement agencies in the UAE or other jurisdictions, as required by law or to protect our legal rights.
Business Partners: In the event of a merger, acquisition, or sale of assets, your data may be transferred to a successor entity, subject to appropriate safeguards.

International Transfers: If personal data is transferred outside the UAE (e.g., to a service provider in another country), we ensure that adequate safeguards are in place, such as Standard Contractual Clauses (SCCs) or compliance with the recipient country’s data protection laws, as required by UAE Data Protection Law and, where applicable, GDPR.

8. Data Security

We implement robust technical and organizational measures to protect your personal data from unauthorized access, disclosure, alteration, or destruction. These measures include:

– Encryption of sensitive data (e.g., payment information) during transmission and storage.

– Access controls to limit data access to authorized personnel only.

– Regular security audits and updates to our systems.

– Staff training on data protection best practices.

Despite these measures, no system is entirely secure, and we cannot guarantee absolute security. In the event of a data breach, we will notify affected individuals and regulators as required by law.

9. Your Rights

As a data subject, you have the following rights under UAE Data Protection Law (Federal Decree-Law No. 45 of 2021) and, where applicable, GDPR:

Right to Access: Request a copy of the personal data we hold about you.
Right to Rectification: Request correction of inaccurate or incomplete data.
Right to Erasure: Request deletion of your data (subject to legal retention requirements).
Right to Restrict Processing: Request that we limit the use of your data under certain circumstances.
Right to Object: Object to processing based on legitimate interests (e.g., marketing).
Right to Data Portability: Request a transfer of your data to another provider (where technically feasible).
Right to Withdraw Consent: Withdraw consent at any time for processing based on consent (e.g., marketing emails).

To exercise these rights, please contact us at info@ultra-rs.com. We will respond within 30 days, as required by law, unless an extension is permitted. If you are not satisfied with our response, you may lodge a complaint with the UAE Data Protection Authority or the relevant supervisory authority in your jurisdiction.

10. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected or as required by law:

– Transaction data (e.g., purchase records) is retained for 5 years to comply with UAE financial and tax regulations.

– Marketing data is retained until you withdraw consent or unsubscribe.

– Technical data (e.g., cookies) is retained for up to 12 months unless you clear your cookies earlier.

After the retention period, your data will be securely deleted or anonymized.

11. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance your experience, analyze usage, and deliver personalized content. Cookies may include:

Essential Cookies: Necessary for website functionality (e.g., shopping cart).
Analytics Cookies: To track website performance (e.g., Google Analytics).
Marketing Cookies: To deliver targeted advertisements.

You can manage your cookie preferences through our cookie consent tool or your browser settings. Disabling cookies may affect your experience on our website.

12. Third-Party Links

Our website may contain links to third-party websites (e.g., payment gateways, social media). We are not responsible for the privacy practices of these websites. We encourage you to review their privacy policies before providing personal data.

13. Children’s Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal data from children. If we become aware that a child has provided us with personal data, we will take steps to delete it.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or business operations. Any updates will be posted on our website with the revised “Last Updated” date. We encourage you to review this Policy periodically. Significant changes will be communicated to you via email or a prominent notice on our website.

15. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at: